Beer Market Size (US$ 747.7 Billion) 2023-2028, Growth Rate & Industry Analysis

March 23 02:08 2023
Beer Market Size (US$ 747.7 Billion) 2023-2028, Growth Rate & Industry Analysis
Global Beer Market Research Report
The global beer market size reached US$ 660.0 Billion in 2022 and it is expected to reach US$ 747.7 Billion by 2028, exhibiting a growth rate (CAGR) of 1.9% during 2023-2028, driven by the escalating demand for diverse alcoholic beverages among the masses.

What is beer industry

Beer is a carbonated beverage prepared by fermenting malted cereal grains, such as wheat, rice, corn, rye, water, and yeast, and flavored with hops to impart a bitter flavor. It is a rich source of riboflavin, potassium, magnesium, folate, niacin, and pyridoxine. Its moderate consumption aids in improving heart health, regulating blood sugar levels, strengthening bones and muscles, and reducing the risk of developing dementia, cancer, and heart attack. It also maintains cholesterol levels, boosts memory, and prevents kidney stones. It is consumed on special occasions, events, and parties and served in restaurants, hotels, microbreweries, pubs, bars, and cafes. It is commonly available in ale, lager, stout, India pale ale, and porter variants. At present, the expanding number of distilleries that offer a variety of beer-based experimental cocktails is gaining traction across the globe.

Trends & Drivers in Global Beer Industry:

The increasing adoption of western drink culture and rising preferences for premium alcoholic beverages on account of rapid urbanization, busy lifestyles, and expanding purchasing power of individuals are among the major factors bolstering the growth of the market around the world. The growing trend of socializing at parties among millennials, working professionals, and young adults are also influencing the market positively.

In addition, there is a rise in the inclination towards beer, which has less alcohol content to reduce the risk of intoxication and limit alcohol dependency. This is contributing to the market growth. Apart from this, product manufacturers are introducing craft and specialty beer brewed variants in innovative flavors, including strawberry, blueberry, chocolate, honey, hot pepper, smoke, and ginger. They are also focusing on launching genetically modified organisms (GMO) and additive-free and organic and botanical flavored variants to expand their product portfolio.

Key players are also developing gluten-free and less sugar-content beer to meet the requirements of health-conscious consumers. This, in turn, is creating a positive outlook for the market. Market players are incorporating kegerators for storing and dispensing beer and retaining the flavor, aroma, color, and texture of the stored beer. They are also adopting innovative and environment-friendly packaging on account of the rising trend of gifting unique premium items, such as beer. This, in turn, is providing a thrust to the market growth.

Furthermore, there is an increase in the trend of home delivery services and to-go packs through online shopping websites. These websites are offering convenience, wider collection, fast shipping facilities, discounted deals, and innumerable payment options. This is providing lucrative growth opportunities to leading players operating in the beer industry.

Global Beer Market Report Coverage and Industry Segmentation:

The report cover the below key market segments:


On the basis of Product Type, the market includes:

  •  
    • Standard Lager
    • Premium Lager
    • Specialty Beer
    • Others


On the basis of Packaging, the market includes:

  •  
    •  
      • Glass
      • PET Bottle
      • Metal Can
      • Others


On the basis of Production, the market includes:

  •  
    • Macro-Brewery
    • Micro-Brewery
    • Others


On the basis of Alcohol Content, the market includes:

  •  
    • High
    • Low
    • Alcohol-Free


On the basis of Flavor, the market includes:

  •  
    •  
      • Flavored
      • Unflavored


On the basis of Distribution Channel, the market includes:

  •  
    • Supermarkets and Hypermarkets
    • On-Trades
    • Specialty Stores
    • Convenience Stores
    • Others


Regional Insights

  •  
    • North America
      • United States
      • Canada
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Australia
      • Indonesia
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
      • Russia
      • Others
    • Latin America
      • Brazil
      • Mexico
      • Others
    • Middle East and Africa


Competitive Scenario with Key Players:

The competitive landscape of the market has also been analyzed, with some of the biggest beer companies are:-

Asahi Group Holdings, Ltd., ANHEUSER-BUSCH INBEV SA/NV, Beijing Yanjing Beer Group Corporation, Carlsberg Group, Diageo plc, Dogfish Head Craft Brewery Inc., HEINEKEN N.V., Sierra Nevada Brewing Co., Grupo Modelo, United Breweries Limited (UBL), Oettinger Brauerei GmbH, Kirin Holdings Company Limited, Molson Coors Beverage Company, and Tetra Laval Group.


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